447b Program Content - Double Degree Executive MBA


Managerial Economics

I. Objectives

Economics is the science which studies the behavior of individual economic agents (consumers and firms) and the dynamics of economic systems (growth, development, unemployment and inflation). Economists have developed a toolbox using original mathematical and statistical techniques to analyze markets, firms and governments. Managers can borrow from this toolbox to assess the demand they face, the competition they are engaged in, and the interaction between their businesses and government regulations.
The objective of the course is to introduce the basic tools of economic analysis, applied to business situations and competition analysis. The course will acquaint managers with the analysis of market equilibrium and pricing strategies, focus on government regulations and policies, and provide insights into competition practices. The aim of the course is to train managers to use methods from economic analysis to construct and assess business strategies and policies. In order to implement this objective, the course relies on a mix of case studies, game theoretic models and empirical studies.

II. Content

This course focuses on elements of economics which are particularly relevant to business strategies.
The main topics covered in this course are:
• Market demand and consumer behavior
• Government regulation and taxation
• Antitrust and competition policies
• Pricing strategies
• Advertising, product design and barriers to entry
• Innovation and R & D


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