David J. Barkan
Professor, Marketing Department
E-mail: Barcan@gsom.pu.ru
EDUCATION AND ACADEMIC DEGREES
Doctor of economic science, Leningrad State University of Engineering and Economics (LSUEE), 1988.
Candidate of economic science, Leningrad State University of Engineering and Economics (LSUEE), 1977.
Specialist diploma (with excellence), specialization «Industry Planning», Leningrad State Financial and Economics Institute, 1973
Specialist diploma, specialization «Shipbuilding and Ship Repair», 1962.
RESEARCH
- Sales Management
- Companies Restructuring
- Management of Research and Development
SELECTED PAPERS AND PUBLICATIONS (75 IN TOTAL)
Books, Monographs and Textbooks
Distribution Management. SPb.: Saint-Petersburg University Publishing, Graduate School of Management, 2007; 2008 (Diploma of the All-Russian Completion «University Book–2008» in the nomination of the «Best textbook in Management and Marketing»).
Sales Management. SPb.: Saint-Petersburg University Publishing, 2003; 2004.
Firm Management in the market conditions. М.: Akvilon, 2001.
International Management. SPb.: Piter, 2000 (coeditors: S.E. Pivovarov, L.S. Tarasevich, А.E. Maizel).
Marketing for all. L.: Kultinformpress, 1995.
How to segment the market and investigate the customer. SPb.: Akvilon, 1991 (coauther V.В. Hodyachenko).
Papers in Academic Journals
Marketing Channels in the Norm and Crisis: Evidence from the Empirical Research. Vestnik of Saint-Petersburg State University. Management. 2009. Vol. 4. С. 107–129.
Marketing Channels in the Norm and Crisis: the Contradiction of the Growth and Development. Vestnik of Saint-Petersburg State University. Management. 2010. Vol. 1. С. 119–138.
Marketing New Priorities. Review on the book by O.A. Tretyak: Marketing: New Orientation of the Management Models // Russian Journal of Management 2006. №1 (with S.P. Kouchtch).
Russian Consulting: Traditions, Problems of Establishment and Cultural Aspect // Vestnik of Saint-Petersburg State University. Management. Vol. 2. P. 108–119 (with S.I. Kiruykov).
Papers in Professional Journals
“Benetton” Experience: eight lessons for the Russian companies // Light Industry Market. 2005. № 42. Electronic source: http://www.rustm.net/catalog/article/240.html.
Published Cases
Vinchel Contemplates Market Expansion Strategies // Journal of Business Case Studies. 2008. January. Vol. 4, N1 (with R. Hise).
The Iskrasoft Company’s Wholesale Operations: What Strategic Changes are Required? / The European Case Clearing House (ECCH). 2007. № 507-189-1 (with S.I. Kiruykov, L.L. Nikitina).
The Iskrasoft Company’s Wholesale Operations: What Strategic Changes are Required? (Teaching Note) / The European Case Clearing House (ECCH). 2007. № 507-189-8 (with S. I. Kiruykov, L. L. Nikitina).
Marketing Strategy of the Retail Chain «Pyaterochka» and Regional Development // Strategic Management for the Russian Companies: cases collection / Ed. By I.V. Gladkich, V.S. Katkalo, S.P. Kouchtch. SPb.: SPbSU puslish house, 2004 (with S. I. Kiruykov).
INTERNSHIP ABROAD
UC Berkley, Haas Business School (USA), 2002; 2004.
Texas A&M University (USA), 2001.
Technological University, Lappeenranta (Finland), 1985.
School of Economics, Berlin (Germany), 1981.
OTHER PROFESSIONAL ACTIVITIES
Scientific director of the Saint-Petersburg Government Program «Small Enterprises Development 2009-2011».
Chairman of Board of Directors of the closed corporation «Moskovskiy Universal Store, 2002–.
Member of the Board of Doctoral Thesis Defense of the Saint-Petersburg State University (GSOM), 2004–.
The director and co-executor of the consulting projects for closed corporation «Iskrasoft», joint Russian-Germany company MC Bauchemie Russia, closed corporation «Moskovskiy Universal Store», closed corporation «Pervomaiskaya Zarya» and others in the field of sales management development and wholesales.
