Vitally I. Cherenkov
Professor of Marketing Department
EDUCATION AND ACADEMIC DEGREES
Grand PhD Thesis, Saint-Petersburg State University of Economics and Finance (SPSUEF), 2004
Retraining courses for academics – Department of International Economical Relationships in Moscow State Institute of Relationships (MSIIR) under MID USSR, 1989
International Business School - MSIIR under MID USSR, 1988
PhD Thesis, Leningrad Institution for Finance and Economics (LIFE), 1982.
Postgraduate education, LIFE (Department of Political Economy), 1977–1981.
Higher Full-Time Courses of Foreign Languages (French) under Ministry of Higher and Medium Special Education of USSR in Leningrad State University, 1973-1975
Department of Radio Engineering in Leningrad Aircraft Engineering Institute, qualification - «Radio-Engineer», 1964–1970.
SCIENTIFIC RESEARCH INTERESTS
International Marketing Management.
General Theory of Marketing.
Theory of Business Internationalisation
Managing and Marketing Hi-Tech Innovations
Competitive Intelligence
Theory and Techniques of Translation.
SELECTED PAPERS AND PUBLICATIONS (total – more than 140)
BOOKS, MONOGRAPHS, AND TEXTBOOKS
- International Marketing – PITER Publishing House, Saint-Petersburg, 2008 (co-authors: G.L.Bagiev, N.К.Moiseyva)
- International Marketing Strategy of Russian Small Enterprise on Hi-Tech Markets // Marketing Case Collection of GSOM (SPSU) - Saint-Petersburg, Publishing House of Graduate School of Management, 2008 (coauthor: I.V. Gladkikh)
- International Business: Supporting Operations and Government Regulations /Ed. by V.I. Cherenkov: – PHOENIX Publishing House, Rostov-Don, 2008
- International Marketing Management: Lecture Texts with Teaching Supporting Package /Ed. by V.I. Cherenkov – PHOENIX Publishing House, Rostov-Don, 2007
- International Business 3rd ed. /Ed. by V.I. Cherenkov – PHOENIX Publishing House, Rostov-Don, 2006
- Global Marketing Environment: Essays on Conceptual Integration. Saint-Petersburg.: Publishing House of Saint-Petersburg State University, 2003.
- International Marketing: Text-Book. Saint-Petersburg.: Publishing House of “Knowledge” Society, 2003.
PAPERS IN ACADEMIC JOURNALS
- Semasiological Approach in Economics in Revealing of the Essence of “Innovation” Phenomenon // Issues on Contemporary Economical Sciences, Saint-Petersburg, 2010, №1 (Coauthors: N.I.Cherenkova, V.P.Marianenko)
- History and Development of SWOT-Analysis Concept and Techniques // Marketing & Marketing Researches, Moscow,2009, №6
- Outsourcing Nodes of MNC’s networks as Channels for Diffusion of Innovations: Economical and Geopolitical Aspects // Innovation Management, Moscow, 2009, №4
- Moderne Stakeholder-Netzwerke als Instrument des strategischen Risikomanagements // Investitionen und Internationales Risikomanagement. Erfolg durch grenzüberschreitende Netzwerke, hrsg. v. T. Kühlmann u. H.-D. Haas. S. 113-127 Frankfurt-Hamburg 2009,
- Global Innovation Transfer as A Tool Internationalization for Russian Small Hi-Tech Business/Vestnik SPbGU, Ser.8, Management, March, 2007, Issue 1 (Coauthor – M.G.Tolstobrov)
- Marketing Approach to International Business Risks for Small Business / Innovazii, Saint-Petersburg 2007, #1 (Coauthor – M.I.Belotserkovtsev)
- Linguistic-Communicative Problem for Globalizing Business / Izvestia of SPSUEF, Saint-Petersburg, 2006, №4 (Coauthor – N.I.Cherenkova)
- Generalization of Marketing Theories: Evolution of Marketing and Survival Paradigm by Carl-Eric Lynn / Marketing v Rossii I za rubezom, Moscow, 2006, #5
- Strategy for Russian Hi-Tech Small Enterprise in the System of Global Innovation Transfer / Innovazii, Saint-Petersburg, 2006, #3 (Coauthor – M.G.Tolstobrov)
- Holistic Division for Periods of the Marketing Theory Evolution / Marketing. Moscow, 2006, #4
- Low Risk Channels for Innovative Knowledge Transfer: Franchising and Licensing / Innovazii, Saint-Petersburg, №6 (68), 2004 (Coauthor – M.Y.Switkova)
- Marketing Theory Evolution and Transformation of Dominant Marketing Paradigm / Vestnik SPbGU, Ser.8, Management, 2004, Issue 2
- International Business Operations in the Context of Marketing Strategies / Innovazii, №1 Saint-Petersburg, (63), 2004
PAPERS IN PROFESSIONAL JOURNALS
Down with Complexes //Our Money - Saint-Petersburg, 2006, №6(27)
CHAPTERS IN MONOGRAPS
Essays on Innovations: Monograph: Saint-Petersburg, Publishing House of SPSUEF, 2009 (coauthors: V.P. Marianenko,M.G. Tolstobrov)
Conditions and Drivers for Business Globalization // Issues on World Economy Globalization / Eds. L.S. Tarassevitch & А.I. Evdokimov. Saint-Petersburg, Publishing House of SPSUEF, 2005.
INTERNSHIPS ABROAD
Hankamer Business School in Baylor University (Wako, ТХ, USA), 2008, 1997.
Academy of Competitive Intelligence (Chicago, USA), 2007
Babson College (Boston, USA), 2007
Manchester School of Business (Manchester, UK), 1998
University of Westminster (London, UK), 1994
Sweden Higher School of Economics (Helsinki), 1991.
HONORS AND AWARDS
Medal: «In Memory of 300-Anniversary of Saint-Petersburg»
Honoree Diploma of “KNOWLEDGE” Society «for active scientifically-dissemination and teaching activities»;
OTHER PROFESSIONAL ACTIVITIES
Member of Dissertation Board in GSM under SPSU – 08.00.05 – from 2005
Member of Dissertation Board in SPSUEF – 08.00.14– from 2005
Member of World Association for Case Method Research & Application – from 2007
Member of Expert Board on “World Economy”, UMO in Finance Academy under Government of Russian Federation – from 2003
Consultant and Scientific Reviewer in Economical Editorial Staff, NEVA Publishing House, Saint-Petersburg, from 2004
Consultant, Translator, and Scientific Editor in Economical Editorial Staff, PITER Publishing House, Saint-Petersburg, from 2004
CONSULTING & EDUCATIONAL PROJECTS FOR COMPANIES:
PKF Alliance (SPb. RF), Eaton&Co (Dallas, USA), Empire FHC (SPb. RF.), Victoria-Fruit (SPb. RF), ZAO КFК under N.C.Krupskaya (SPb. RF), Novotech (Novorossiysk), Phoenix-Eco (SPb. RF.), ООО Pulse Systems (SPb. RF.), Senator (SPb. RF.), SOVMASH (Moscow, RF), SOYUZAVTO (SPb. RF.), OOO Top-Games (SPb. RF.), Eaton&Co (Dallas, USA), etc.
SCIENTIFIC EDITING
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies – SPb. Piter, 2010
International Business: New English-Russian Explanatory Dictionary. SPb.: Economic School, 2008.
Derois J. Franchising/ translated from French - SPb.: NEVA, 2003
Tarandeaux J.-К., Csardel D. Distribution/ translated from French. - SPb.: NEVA, 2003
