COURSES TAUGHT AT GSOM

  • Research Seminar
  • Quantitative Methods of Business Research
  • Strategic marketing

Johanna Frösén

Assistant Professor, Marketing Department


E-mail: froesen@gsom.pu.ru

 

EDUCATION AND ACADEMIC DEGREES

  • D.Sc., Aalto University School of Business (formerly known as Helsinki School of Economics, major in marketing), 2013.
  • Visiting Scholar, University of California Riverside, 2012.
  • M.Sc., Helsinki School of Economics (major in Marketing), 2008.
  • B.Sc., Helsinki School of Economics (major in Marketing), 2007.
  • Exchange Program, Malaysia International Business Program, 2005.
  

RESEARCH

  • Strategic Marketing
  • Marketing performance and marketing performance measurement, marketing metrics
  • Market orientation, market-based capabilities
  • Business models, value drivers
  • Top management personality
 

SELECTED PAPERS AND PUBLICATIONS

Books, Monographs and Textbooks

  • Marketing Metrics, Marketing Performance Measurement, and Marketing Control. Monograph / Doctoral Dissertation. 2013.
  • StratMark II: Strategisen markkinoinnin teho ja tulokset. Talentum. 2011 (with H. Tikkanen).

 

Papers in Academic Journals

  • Marketing Performance Assessment Systems and the Business Context // European Journal of Marketing. 2013. Vol. 47 (5/6), pp. 715–737 (with H. Tikkanen, M. Jaakkola, and A. Vassinen).
  • Market Orientation, Innovation Capability and Business Performance: Insights from the Global Financial Crisis // Baltic Journal of Management. 2014. Vol. 9 (2), forthcoming (with J.-P. Huhtala, A. Sihvonen, M. Jaakkola, and H. Tikkanen).
 

INTERNSHIPS ABROAD

  • University of California Riverside, USA, 2012.
 

HONORS AND AWARDS

  • Reward for ISI-journal publication, Helsinki School of Economics Foundation, 2012.
  • Emerald / BMDA Management Research Fund Award, 2011.
 

OTHER PROFESSIONAL ACTIVITIES

  • Member of the AMA (American Marketing Association).
  • Member of the AMS (Academy of Marketing Science).
  • Member of the EMAC (European Marketing Academy).
  • Instructor, the Institute of Marketing, Finland.
  • Researcher, project coordinator, Aalto University School of Business, Finland, 2007–2013.