Joan Freixanet Solervicens

Associate Professor, Marketing Department

Joan Freixanet Solervicens
Courses

International Strategic Management,

International Marketing,

New Product Development

EDUCATION AND ACADEMIC DEGREE

  • PhD., Universitat Politècnica de Catalunya (UPC), 2009.
  • CEMS Master: ESADE – Norwegian School of Economics, 1997.
  • MBA: ESADE (Escuela Superior de Administración de Empresas), 1997.
  • Bachelor in Business Administration: ESADE, 1989

RESEARCH INTERESTS

  • Family business
  • Export promotion programs and organizations
  • Innovation: conditions for its effects in business performance.
  • The relationship between entrepreneurship and export performance
  • The relationship between firm internationalization and innovation

PUBLICATIONS

Books, Monographs and Textbooks:

  • Finding and Managing Agents, Distributors and Other International Partners (2013). Editorial Iniciativas Empresariales.
  • Strategic Pricing for the International Markets (2012). Publisher: Iniciativas Empresariales.
  • International Marketing (2001). Publisher: Editorial AFD.

 

Case Studies:

  • Portbooker: The International Expansion of an Internet Start-Up.
  • Relats: A Family SME Goes Global
  • Freixenet: The Sparkling Internationalization of a Global Leader
  • Baltika: The Russian Star Longs for Wearing a Crown
  • Volkswagen and the Emissions Scandal

 

Papers in Academic Journals:

  • Export promotion programs: Their impact on companies’ inter-nationalization performance and competitiveness // International Business Review. 2012, Vol. 21(6), pp. 1065–1086.
  • Freixanet, J., & Churakova, I. (2018). The Impact of Export Promotion Programs on Firms’ Export Competencies and Performance in a Transition Economy: The Case of Russian Manufacturers. Journal of East-West Business, 1-32.
  • Freixanet, J., & Churakova, I. (2018). Exploring the Relationship Between Internationalization Stage, Innovation, and Performance: The Case of Spanish Companies. International Journal of Business, 23(2).
  • Freixanet, J., Rennart G., & Rialp A. (2018). The Impact of Managers’ Global Orientation in SME Export and Economic Performance. Management International Review. 58(571).
  • Insights into public export promotion programs in an emerging economy. The case of Malaysian SMEs.// Evaluation and Program Planning. 2014, Vol. 46(2014), pp. 38-46. (with Ayob A.).
  • La evaluación del impacto de los programas de promoción de la internacionalización. Una aplicación al caso de las empresas de Cataluña. // Revista ICE – Tribuna de Economía. 2010, Vol. 854, pp. 105-123.
  • Innovation and internationalization: relationship and implications for management and public policy. International Journal of Entrepreneurial Knowledge. 2014. Issue 2, Vol. 2.

INTERNSHIP ABROAD

HONORS AND AWARDS

OTHER PROFESSIONAL ACTIVITIES

  • Consultant in International Strategy: 15 years’ experience as a consultant for 150 companies in various industries. 1998-2014.

MEMBERSHIPS AND AFFILIATIONS

Frequent Paper Reviewer for different journals:

  • International Business Review (IBR)
  • Environment and Planning C: Government and Policy (EPC)
  • Rubriq Reviewer Network.

Other professors
of the department

Olga N. Alkanova
Olga N. Alkanova
Senior Lecturer, Marketing Department
Igor V. Gladkikh
Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Ksenia S. Golovacheva
Ksenia S. Golovacheva
Assistant Professor, Marketing Department
M. Deniz Dalman
M. Deniz Dalman
Associate Professor, Marketing Department
Sergey I. Kiryukov
Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Maria M. Smirnova
Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Sergey A. Starov
Sergey A. Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Johanna Pia Maria Frösén
Johanna Pia Maria Frösén
Assistant Professor, Marketing Department
Vitally I. Cherenkov
Vitally I. Cherenkov
Professor, Marketing Department

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