Johanna Pia Maria Frösén

Assistant Professor, Marketing Department

Johanna Pia Maria Frösén
Courses

Research Seminar

Quantitative Methods of Business Research

Strategic marketing

EDUCATION AND ACADEMIC DEGREES

  • PhD., Aalto University School of Business (formerly known as Helsinki School of Economics, major in marketing), 2013.
  • M.Sc., Helsinki School of Economics (major in Marketing), 2008.
  • B.Sc., Helsinki School of Economics (major in Marketing), 2007.
  • Exchange Program, Malaysia International Business Program, 2005.

RESEARCH

  • Strategic Marketing
  • Marketing performance and marketing performance measurement, marketing metrics
  • Market orientation, market-based capabilities
  • Business models, value drivers
  • Top management personality

SELECTED PAPERS AND PUBLICATIONS

Books, Monographs and Textbooks

  • Marketing Metrics, Marketing Performance Measurement, and Marketing Control. Monograph / Doctoral Dissertation. 2013.
  • StratMark II: Strategisen markkinoinnin teho ja tulokset. Talentum. 2011 (with H. Tikkanen).

 

Papers in Academic Journals

  • Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability // Journal of Business Research. Forthcoming (with Liang, X.)
  • Customer orientation as a multidimensional construct: Evidence from the Russian markets // Journal of Business Research. 2018. Vol. 86, pp. 457-467 (with Smirnova, M., and Rebiazina, V.).
  • Development and Impact of Strategic Marketing - A Longitudinal Study in a Nordic Country from 2008 to 2014 // European Journal of Marketing. 2016. Vol. 50 (12), pp. 2269-2294 (with H. Tikkanen).
  • Is More Capability Always Beneficial for Firm Performance? Market Orientation, Core Business Process Capabilities, and Business Environment // Journal of Marketing Management. 2016. Vol. 32 (13-14), pp. 1359-1385 (with M. Jaakkola, H. Tikkanen, J. Aspara, A. Vassinen, and P. Parvinen).
  • What Counts Vs. What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement // Journal of Marketing. 2016. Vol. 80 (3), pp. 60-78 (with J. Luoma, M. Jaakkola, H. Tikkanen, and J. Aspara).
  • Effective Forms of Market Orientation across the Business Cycle: A Longitudinal Analysis of Business-to-Business Firms // Industrial Marketing Management. 2016. Vol. 52 (1), pp. 91-99 (with M. Jaakkola, I. Churakova, and H. Tikkanen).
  • Various Forms of Value-Based Selling Capability - Commentary on “Value-Based Selling: An Organizational Capability Perspective” // Industrial Marketing Management. 2015. Vol. 45 (Special Issue), pp. 113-114 (with M. Jaakkola and H. Tikkanen).
  • Market Orientation, Innovation Capability and Business Performance: Insights from the Global Financial Crisis // Baltic Journal of Management. 2014. Vol. 9 (2), pp. 134-152 (with J.-P. Huhtala, A. Sihvonen, M. Jaakkola, and H. Tikkanen).
  • Marketing Performance Assessment Systems and the Business Context // European Journal of Marketing. 2013. Vol. 47 (5/6), pp. 715–737 (with H. Tikkanen, M. Jaakkola, and A. Vassinen).

 

Cases

  • Reviving Heritage Brands – The Case of Petrodvorets Watch Factory // Emerald Emerging Markets Case Studies. 2016. Vol. 6 (1), pp. 1-18 (with M. Laukkanen).

INTERNATIONAL ACADEMIC EXPERIENCE

HONORS AND AWARDS

OTHER PROFESSIONAL ACTIVITIES

  • CEMS Academic Director, 2014-2016.
  • Member of the AMA (American Marketing Association).
  • Member of the AMS (Academy of Marketing Science).
  • Member of the EMAC (European Marketing Academy).
  • Instructor, the Institute of Marketing, Finland.

Other professors
of the department

Olga N. Alkanova
Olga N. Alkanova
Senior Lecturer, Marketing Department
Igor V. Gladkikh
Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Ksenia S. Golovacheva
Ksenia S. Golovacheva
Assistant Professor, Marketing Department
M. Deniz Dalman
M. Deniz Dalman
Associate Professor, Marketing Department
Sergey I. Kiryukov
Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Maria M. Smirnova
Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Sergey A. Starov
Sergey A. Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Johanna Pia Maria Frösén
Johanna Pia Maria Frösén
Assistant Professor, Marketing Department
Vitally I. Cherenkov
Vitally I. Cherenkov
Professor, Marketing Department

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