Ksenia S. Golovacheva

Assistant Professor, Marketing Department 

Ksenia S. Golovacheva
Courses

Marketing Communications

Marketing Research

Quantitative Methods of Research in Marketing

Business Planning

EDUCATION AND ACADEMIC DEGREES

  • Doctoral Program, Graduate School of Management St. Petersburg University, 2013 – 2016.
  • Master in Economics, Faculty of Economics, St. Petersburg University, 2013.
  • Bachelor in Management, Graduate School of Management St. Petersburg University, 2011.

SCIENTIFIC INTERESTS

  • Consumer behavior
  • Marketing research

PAPERS AT INTERNATIONAL CONFERENCES

  • International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October 3-5, 2019. Paper: Increasing willingness to participate in frequency reward programs through gamification (with Muravskii D.V., Muravskaia S.A., Smirnova M.M.)
  • 10th EMAC Regional Conference, Innovations in Marketing Models and Customer Experience Management: Emerging Markets Perspectives. September 25-27, 2019, St. Petersburg, Russia. Topic: What Do Consumers Know about Persuasion in the Marketplace, and How That Affects Their Decision-Making Style? (with Smirnova M.M.)
  • 3rd  International Conference on Digital Transformation & Global Society Conference, Saint-Petersburg, Russia, June 19-21, 2019. Topic: Towards an integrative framework  of consumers’ digital competences (with Smirnova M.M.)
  • International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October 4-6, 2018.  Paper: Facets of Persuasion Knowledge: How Marketing Literacy and Skepticism Affect Consumer Behavior (with Smirnova M.M.)
  • 7th International Business Conference, Aalborg University. May 30 – June 1, 2018, Aalborg, Denmark. Paper: Understanding consumer behavior through a multidimensional approach to persuasion knowledge (with Smirnova M.M.)
  • International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October, 3-7, 2017. Paper: Conceptual model of consumers’ persuasion knowledge management (with Smirnova M.M.)
  • IFKAD. 7-9 June 2017. St. Petersburg, Russia. Paper: Many ways to manage customer knowledge: could we find a perfect match? (with Smirnova M.M.)
  • International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October, 6-8, 2016. Paper: Measuring Consumer Sentiment toward Marketing in Russia (with Smirnova M.M.).
  • International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October, 15-17, 2015. Paper: Consumer Response to the Crisis: the Case of Russian Embargo over Foreign Food Products.
  • 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets, Vienna, Austria, September 16-18, 2015. Paper: Consumer Response to Misleading Pricing Tactics: The Case Of Product Downsizing.
  • XVI April International Academic Conference on Economic and Social Development, Moscow, Russia, April 7–10, 2015. Paper: Consumer Response to Misleading Pricing Tactics: The Case of Product Downsizing.

OTHER PROFESSIONAL ACTIVITIES

 

Membership in international professional associations:

SELECTED PAPERS AND PUBLICATIONS

Publications in Scientific Magazines

 

Research papers

INTERNSHIP ABROAD

  • Global School in Empirical Research Methods in Oslo, 2016 

News

Other professors
of the department

Olga N. Alkanova
Olga N. Alkanova
Senior Lecturer, Marketing Department
Igor V. Gladkikh
Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Ksenia S. Golovacheva
Ksenia S. Golovacheva
Assistant Professor, Marketing Department
M. Deniz Dalman
M. Deniz Dalman
Associate Professor, Marketing Department
Sergey I. Kiryukov
Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Maria M. Smirnova
Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Sergey A. Starov
Sergey A. Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Johanna Pia Maria Frösén
Johanna Pia Maria Frösén
Assistant Professor, Marketing Department
Vitally I. Cherenkov
Vitally I. Cherenkov
Professor, Marketing Department

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