Dmitriy Gennadievich Kucherov

• Academic Director, Master in Management Profram, 2017–2019
• Member of GSOM Educational-Methodical Commission, 2017–
• Head of Admission Commission in Business Communications for Master Programs, GSOM, 2014 – 2016.
• Member of European Group of Organizational Studies, 2018–
• Member of Academy of Management, 2014–
• Member of Academy of Human Resource Development, 2013–
• HR Manager and Executive Search Consultant in the Number of Multinational and Russian Companies. 2007— 2013.
• Head of Executive Program “Technologies of Training Groups Conducting in Business” in Saint-Petersburg State Institute of Psychology and Social Work. 2012 — 2013
• Consulting Projects in Executive Search for “Lenspetsmu” (“Etalon Group”), “Lenstroitrest”, “Spb Renovation”, “Truck Empire”, “MTS”, “Interzet”, “Dengi Online”, “Radio-control technologies”, “7+11”, “Yanoshka”, «STOPExpress», «Ista Technics». 

Books, Monographs and Textbooks

• Art Management. – SPB.: SpbGIPSR, 2016. (with A. Titov, M. Platonov, Yu. Platonova)
• Human Resource Management Based on the Employer Brand Concept: Saarbrücken, LAP LAMBERT Academic Publishing, 2013.

Papers in Academic Journals

• Kucherov, D., Tsybova, V., Lisovskaia, A., & Alkanova O. Employer and internal branding: Do they effect on recruitment performance during the COVID-19 pandemic? Journal of Business Research, 2022, 10.1016/j.jbusres.2022.06.053
• Kucherov, D., Alkanova O., Lisovskaia, A., & Tsybova, V. Employer branding orientation: effects on recruitment performance under COVID-19. International Journal of Human Resource Management, 2022, 10.1080/09585192.2022.2063065  
• The contribution of e-recruitment practices to e-recruitment outcomes in Russian companies // Measuring Business Excellence. 2021 (co-authored with Tsybova V.)
• Social media in employer branding in FMCG in Russia: Millennials' perspective // Journal of East-West Business. 2021 (forthcoming, co-authored with Zhiltsova E.)
• High-performance work systems in Russian and Indian IT companies. Russian Management Journal, 2020, 18 (2), 235–254 (co-authored with Zavyalova E., Tsybova V.)
• Kucherov, D., Zamulin, A., & Tsybova, V. (2019). How Young Professionals Choose Companies: Employer Brand and Salary Expectations. Российский журнал менеджмента, 17(1), 29–46.
• Approaches to HRD in Russian IT-companies in the period of economic crisis // Human Resource Development International. – 2018.- Vol. 21. - No. 4. P. 319-339. (with E. Zavyalova and V. Tsybova)
• Human Resource Management in Russian Companies – Leaders of World Economy// Foresight. 2016. P. 52-61. (with E. Zavyalova and V. Tsybova)
• Evaluation of training programs in Russian manufacturing companies // European Journal of Training and Development. – 2017. – Vol. 41, Issue 2. P. 119-143 (with D. Manokhina)
• Employer Branding Practices for Young Talents in IT Companies (Russian Experience) // Human Resource Development International. - Vol. 19. - No. 2, April 2016. Р. 178-188 (with A. Zamulin)
• Employer Brand Equity Measurement // Strategic HR Review // 2016. Vol. 15, Issue 1. Р. 29-33 (with V. Samokish)
• The Public Civil Service Branding in Russia // Public Administration Issues.. 2015. No. 4. P. 65-78 (with O. Pikuleva)
• Employer brand as a tool to attract young professionals in IT // Management today 2015. No 4. P. 248-258 (with A. Zamulin, S. Starov).
• Strategic Human Resource Management: Development of the Concept in the Stage of Maturity // Vestnik (Herald) of St. Petersburg University. Management Series. 2015. Issue 2. Р. 124-151.
• Development of Organizational Identity-Attractiveness Relationship Model in the Labor Market // Vestnik (Herald) of St. Petersburg University. Psychology, Sociology, Pedagogy Series. 2015. Issue. 1. P. 66-77. (with S. Grachev).      
• Strategic Human Resource Management: Origin and Formation of the Concept // Vestnik (Herald) of St. Petersburg University. Management Series. 2014. Issue 1. Р. 98-116
• Cultutal Diversity of Employees as an Organizational Behavior Issue // Scientific Notes of Saint-Petersburg State Institute of Psychology and Social Work. 2013.Issue 2 (20). P. 91-96. (with Yu. Platonov)      
• HRD practices and Talent Management in the Companies with the Employer Brand  // European Journal of Training and Development. 2012. Vol. 36, Issue 1. Р. 86-104 (with E. Zavyalova)
• Employer Brand in the Human Resource System of Organization // Vestnik (Herald) of St. Petersburg University. Management Series. 2012. Issue 4. Р. 22-48 (with E. Zavyalova)
• Relationship between Organizational Culture and Job Satisfaction in Russian Business Enterprises // Human Resource Development International. - Vol. 13. - No. 2, April 2010. Р. 225-235 (with E. Zavyalova)
• Employer brand: field of marketing or human resources management? // Vestnik (Herald) of St. Petersburg University. Management Series. 2009. Issue 3. Р. 98-120
• Study of University Internal Image as an Employer // Scientific Notes of Saint-Petersburg State Institute of Psychology and Social Work. 2008. Issue 2(10). Р. 137-142 (with M. Platonov)
• International Human Resource Management: Analysis of Main Approaches // Vestnik (Herald) of St. Petersburg University. Management Series. 2008. Issue 2. P. 84-107. (with Yu. Platonov)

Papers in Professional Journals

• Human Resource Management through Generation Theory – Experience of the Multinational // Kadrovik. Issue 3. 2016. (with A. Zamulin and A. Nazarova)

• Employer Brand Promotion in the Tobacco Industry :Problems and Ways to Overcome Them. // // Kadrovik. Issue 12. 2014. (with P. Oleynikova)

• Promotion of Corporate Values. Experience of IT-Company // All for HR Professional: Simple, Useful and Practical. Issue 10. 2014. (with V. Shakuryanova)

• The Analysis of Staff Turnover Reasons in the Industrial Enterprise // Kadrovik. 2013. Issue 9. P. 89-94 (with A. Abdulganieva)

• Employer Brand in Company’s Personnel Management // Kadrovik. 2012. Issue 9. Р. 106-112 (with E. Zavyalova)

• What is the Cost of Employer’s  Brand ?//  HR handbook. 2010, Issue 5. Р. 47-54 (with A. Zamulin)

Chapters in Books and Collections of Essays

• Role of the Employer Brand in the HRM System of Organization // Contemporary Management: Issues, Hypothesis, Studies Moscow: Publishing House of State University – Higher School of Economics, 2010. - 376 pages (p. 292-298).  

Cases

• IKEA: Recruitment and Employer Branding on the Local Labor Market. The Case Centre. 2014. Reference no. 414-146-1
• Employer Branding on the Russian Market .  2010. - #  410-102-1. (with M.Latukha)