Students of the Graduate School of Management of St. Petersburg University (GSOM SPbU) won the Eastern Europe stage of the international case championship P&G CEO Challenge 2021. The TikTok Lovers team of third-year students of the Management program, consisting of Mikhail Kazakov, Ilya Mosyagin and Gleb Ilyushkin? will represent Russia in the pan-European final of the championship.

  

To participate in the national stage, 1,933 applications were submitted, and only 30 students from Russia and Kazakhstan reached the final. The case championship lasted two days: a day of workshops and informal communication and a day for solving the case — the participants created sustainable development initiatives for the Oral-B brand. They were assisted by P&G experts from different departments.

  

The next stage will take place on March 26, eight teams from all over Europe entered it, presenting the most original and thoughtful solutions to the jury consisting of top managers of P&G.

  

P&G CEO Challenge is a partner of Case League Changellenge >>, a large-scale system of case championships aimed at preparing participants for a career through a practice-oriented approach. Members of the Case League are a community of students and young professionals with high potential from all over the world.