Large companies around the world use Design Thinking as a methodology for solving business, engineering, product and other tasks. This methodology is based on a creative rather than an analytical approach to thinking. We talked with Tatyana Bobrus, GSOM SPbU alumni, CEO of SAMSONOWA & Partners in Russia, author and lecturer of the GSOM Design Thinking course, and asked her how the course works, why it is important to learn to come up with new product ideas, and what helps to achieve success in this process.
Each semester, Bachelor and Master students have an opportunity to go an exchange semester to one of the GSOM SPbU partner universities. Ekaterina Nefedovich, 2nd year student of the MiM program, has returned after a semester at Babson College, USA. We talked with Ekaterina and found out how useful the experience of studying in the USA is, how much life and accomodation cost there, and whether travel and study can be combined.
Natalia Kravchenko, HR business partner at Unilever, in an interview during Management Career Week: Autumn 2019, told how to begin with a student who plans to build a successful career in an international company, what competencies should be possessed, and what trends are present in all professional areas and why the qualities of a “person with high ethical principles” are so important in business
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