Olga N. Alkanova

Senior Lecturer, Marketing Department

Olga N. Alkanova
Courses

Quantitative Methods in Marketing (BA, in Russian) 

Consumer Behavior (BA, in Russian)

Research Seminar I (MIM)

Business Project (CEMS)

WU-GSOM International Summer School (MIM)

Doing Business in Russia (MIM)

EDUCATION

  • Candidate of Science (Economics), St. Petersburg State University, 2012
  • Doctoral Program, St. Petersburg State University, 2008-2011
  • Specialist Degree (Marketing), St. Petersburg State University, 2008

RESEARCH INTERESTS

  • Consumer Behavior
  • Consumer Perceptions
  • Marketing Research

ACADEMIC AND ADMINISTRATIVE POSITIONS

  • Co-head, Assurance of Learning Committee, since 2018 (ongoing)
  • Head, Educational Programs Committee, since 2017 (ongoing) (member of Educational Programs Committee since 2015)
  • Senior Lecturer, Marketing Department, since 2015 (ongoing)
  • Academic Director, Master in Management Program, 2015-2017
  • Academic Director, Master in International Business Program, 2013-2016
  • Assistant Professor, Marketing Department, 2010-2015 (2010-2013 adjunct faculty, 2013-2015 – core faculty) 
  • Manager, Research Projects Department, 2011-2013

OTHER PROFESSONAL ACTIVITIES

SELECTED RESEARCH PUBLICATIONS

Articles in Refereed Journals

 

Case Studies

 

Conference papers

INTERNATIONAL ACADEMIC EXPERIENCE

  • AACSB Art and Science of Teaching Seminar, Singapore, 2018
  • EFMD Executive Academy, Prague, Czech Republic 2017
  • AACSB Assurance of Learning Seminars I&II, Budapest, Hungary, 2015
  • Strategic University Management Program, King’s College London, UK, 2014

News

Other professors
of the department

Olga N. Alkanova
Olga N. Alkanova
Senior Lecturer, Marketing Department
Igor V. Gladkikh
Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Ksenia S. Golovacheva
Ksenia S. Golovacheva
Assistant Professor, Marketing Department
M. Deniz Dalman
M. Deniz Dalman
Associate Professor, Marketing Department
Sergey I. Kiryukov
Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Maria M. Smirnova
Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Sergey A. Starov
Sergey A. Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Johanna Pia Maria Frösén
Johanna Pia Maria Frösén
Assistant Professor, Marketing Department
Vitally I. Cherenkov
Vitally I. Cherenkov
Professor, Marketing Department

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